The intention was to put everything in a more dynamic context, by working with a stronger black and white-contrast.
With this, more tension and variation was added to the existing concept by using incompatible walls and ceiling.
The delivered furniture of Levi’s blue was white and clean: mobile furniture inspired by music cases.
The eye catcher of the space was the big black 3D wall, consisting of lots of different ordinary objects, painted in black: a real piece of art!
Furthermore the space was filled with extraordinary objects that aren’t really connected with Levi’s blue, like parking meters and dummy guitars. This was to surprise the visitors during their shopping. They were exposed on white painted palettes and were for sale.