PEPE JEANS LONDON /BREAD & BUTTER 2008

The brand Pepe Jeans is more than 30 years old and is growing like never before. Since more than 10 years, the design of all its stores, corners, showrooms and exhibition booths is made by Puresang. The story begins in the London Portobello flee market, in a humble stall. Nowadays, all the Pepe Jeans stores are a tribute to these roots, with old furniture, chandeliers and all kind of bric-a-brac objects. On the other hand, during all those years, the brand has built up a demanding and trend-sensitive public that likes a modern and sophisticated touch, with design lamps and modern materials. But after all, the leading role is always played by denim jeans wall and customized denim covered furniture are key elements in any Pepe Jeans space.

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